Salmon River Sports Shop

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Salmon River Sports Shop

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Woman (Zana) kneeling on the river's edge holding a 28 pound King salmon.

About us

I'm Zana, and I grew up watching my family teach hundreds of anglers in Pulaski to catch fish on The Salmon River year after year. After my grandfather passed away and my dad retired I knew I wanted to take over the store and do the same. So in Fall of 2020 I left my job and put everything into making that happen.

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Photo Gallery

Ron Gervaise behind the counter talking to a customer. Tackle is hanging on the wall behind him.

My grandfather originally started selling salmon tackle out of his hardware store in 1968 and then began giving fishing reports in what he called "the salmon hotline" 


In 1972 he moved the tackle shop to Pulaski where it remains today as Salmon River Sports Shop. Thousands have come through the doors over the years and new generations of anglers continue to come year after year.


One of my favorite t

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Brant Gervaise at age 16 holding a king salmon in front of the Sports Shop. Black and white photo.

My dad and uncles grew up in The Shop helping my grandpa in the fall. My parents even met in the shop when they were 17.


When he retired The Shop was closed for a year for the first time since opening. I thought about it for a while and finally called him and said I was buying the store from him and taking over.  So in fall of 2020, despite all the uncertainty of the year, I left my job and came ba

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Zana Gervaise at age 13 holding her first salmon weighing 30 pounds and 40 inches.

I caught my first King salmon at age 13 with a lot of coaching from my dad. Though I'd seen a lot of fish being caught I knew after that day that I wouldn't have landed that fish without the help of my dad. 


The importance of having someone rooting for you and giving you every edge to hook and land a fish was so apparent to me after that day. It's something I strive for when I'm in the store. My go



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